高端化妆品又好卖了，欧莱雅和雅诗兰黛中国市场销售回暖

\u003cdiv class=\"rich_media_content\"\u003e\u003c!--NO_AD_ERROR_2--\u003e\u003cp\u003e红星资本𹪂�日消息，欧莱雅和\u003c!--SECURE_LINK_BEGIN_0--\u003e雅诗兰黛\u003c!--SECURE_LINK_END_0--\u003e日前发布的财报显示，二者在中国市场销量均呈现复苏趋势。欧莱�年北亚区销售额止住连续两年的下跌，微񄢐.5%。雅诗兰黛�财年将中国大陆市场作为独立区域进行业绩列报以来，该市场已连续两个季度实现双位数增长。\u003c!--NO_AD_0--\u003e\u003c!--EOP_0--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_0--\u003e\u003cp\u003e欧莱�年财报显示，公司去年销售额�.5亿欧元，同比增񝛺%。其中，北亚�年销售额�.75亿欧元，同比增񝛶.5%，止住连续两年的下跌趋势。\u003c/p\u003e\u003cp\u003e从分部门销售额来看，专业美发产品部门增񝛽.5%，为集团增速最快部门；高档化妆品部为集团销售额第二大部门，销售额�.95亿欧元，增񚄸.8%，旗下品牌包括兰蔻、赫莲娜等。\u003c/p\u003e\u003cp\u003e据每日经济新闻报道，欧莱雅首席财务官Christophe Babule在业绩会上透露，欧莱�年在中国市场的销售额从上半年增񝛷%，提升到下半年增񝛻%。“中国是我们在北亚区的最大单一市场。中国市场的增长得益于市场的复苏，尤其是在高档化妆品部门。”\u003c/p\u003e\u003cp\u003e\u003c!--IMG_0--\u003e\u003c/p\u003e\u003cp\u003e雅诗兰�财年第二季度财报显示，该季度销售额同比增񝛼%�.29亿美元。整体来看，雅诗兰�财年上半年净利润已扭亏为盈，�财年上半年亏𾆽.46亿美元转为盈𳖜.09亿美元。雅诗兰黛�财年起将中国大陆市场单独列示后，\u003cspan style=\"letter-spacing: 0.034em\"\u003e该市场已连续第二个季度实现两位数零售额增长。\u003c!--AI_MID_AD_0--\u003e\u003c/span\u003e\u003c!--NO_AD_1--\u003e\u003c!--EOP_1--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_1--\u003e\u003cp\u003e\u003cspan class=\"\" data-markjs=\"true\"\u003e财报指出，其在中国大陆的市场份额持续扩大，各个品类均表现强劲，其中以La Mer、汤姆福特和Le Labo为代表。\u003c/span\u003e截�财年，公司在所有品类以及线上线下渠道均实现了市场份额的提升。\u003c!--NO_AD_2--\u003e\u003c!--EOP_2--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_2--\u003e\u003cp\u003e2025𻂊月，雅诗兰黛曾推出“重塑美妆新境”运营变革。�世纪经济报道，雅诗兰黛总裁兼首席执行官Stéphane de La Faverie曾在电话会议中强调，变革的最终目标是“让雅诗兰黛成为以消费者为中心的全球顶尖高端美妆公司”。\u003c!--NO_AD_3--\u003e\u003c!--EOP_3--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_3--\u003e\u003cp\u003e贝恩公司日前发布的《2025年中国个人奢侈品报告》显示，2025年中国内地个人奢侈品市场收缩𱄿%񑎃%，相�年的大幅下降，市场下行态势得到明显缓和。尽管消费者信心在这一年大部分时间里仍较为谨慎，但市场在第三季度开始显现复苏的初步迹象。这主要归功于两个因素：一�年下半年�年同期相比，基数效应带来的有利条件；二是股市表现更加稳定，市场情绪也在逐步改善。\u003c!--NO_AD_4--\u003e\u003c!--EOP_4--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_4--\u003e\u003cp\u003e红星新闻记者俞瑶周怡\u003c/p\u003e\u003cp\u003e编辑曾怒虹审核高升祥\u003c/p\u003e\u003cp\u003e\u003c/p\u003e\u003cstyle\u003e.rich_media_content{--news-tabel-th-night-color: #444444;--news-font-day-color: #333;--news-font-night-color: #d9d9d9;--news-bottom-distance: 22px}.rich_media_content p:not([data-exeditor-arbitrary-box=image-box]){letter-spacing:.5px;line-height:30px;margin-bottom:var(--news-bottom-distance);word-wrap:break-word}.rich_media_content .qn-editor-copy p:not([data-exeditor-arbitrary-box=image-box]){letter-spacing:unset;line-height:unset;margin-bottom:unset;word-wrap:unset}.rich_media_content{color:var(--news-font-day-color);font-size:18px}@media(prefers-color-scheme:dark){body:not([data-weui-theme=light]):not([dark-mode-disable=true]) .rich_media_content p:not([data-exeditor-arbitrary-box=image-box]){letter-spacing:.5px;line-height:30px;margin-bottom:var(--news-bottom-distance);word-wrap:break-word}body:not([data-weui-theme=light]):not([dark-mode-disable=true]) .rich_media_content .qn-editor-copy p:not([data-exeditor-arbitrary-box=image-box]):not(.qn-editor-copy){letter-spacing:unset;line-height:unset;margin-bottom:unset;word-wrap:unset}body:not([data-weui-theme=light]):not([dark-mode-disable=true]) .rich_media_content{color:var(--news-font-night-color)}}.data_color_scheme_dark .rich_media_content p:not([data-exeditor-arbitrary-box=image-box]){letter-spacing:.5px;line-height:30px;margin-bottom:var(--news-bottom-distance);word-wrap:break-word}.data_color_scheme_dark .rich_media_content .qn-editor-copy p:not([data-exeditor-arbitrary-box=image-box]){letter-spacing:unset;line-height:unset;margin-bottom:unset;word-wrap:unset}.data_color_scheme_dark .rich_media_content{color:var(--news-font-night-color)}.data_color_scheme_dark .rich_media_content{font-size:18px}.rich_media_content p[data-exeditor-arbitrary-box=image-box]{margin-bottom:11px}.rich_media_content\u003ediv:not(.qnt-video),.rich_media_content\u003esection{margin-bottom:var(--news-bottom-distance)}.rich_media_content hr{margin-bottom:var(--news-bottom-distance)}.rich_media_content .link_list{margin:0;margin-top:20px;min-height:0!important}.rich_media_content blockquote{background:#f9f9f9;border-left:6px solid #ccc;margin:1.5em 10px;padding:.5em 10px}.rich_media_content blockquote p{margin-bottom:0!important}.data_color_scheme_dark .rich_media_content blockquote{background:#323232}@media(prefers-color-scheme:dark){body:not([data-weui-theme=light]):not([dark-mode-disable=true]) .rich_media_content blockquote{background:#323232}}.rich_media_content ol[data-ex-list]{--ol-start: 1;--ol-list-style-type: decimal;list-style-type:none;counter-reset:olCounter calc(var(--ol-start,1) - 1);position:relative}.rich_media_content ol[data-ex-list]\u003eli\u003e:first-child::before{content:counter(olCounter,var(--ol-list-style-type)) '. 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